Tcell Wins Prestigious International bema! Award. Tcell has been named a laureate of the international Best Experience Marketing Awards (bema!), one of the most significant events in the field of event marketing and integrated communications across Russia and the CIS.  

Two of the company’s projects received high recognition from the international jury.  

Best Thematic Festival.

The award went to the festival “25 Years Connecting Hearts”, held in Khujand as part of Tcell’s 25th anniversary celebrations. The project was supported by the Chairman of the Sughd Region, underlining its strategic and cultural importance for the region.

The venue itself carried deep symbolism — the historic Khujand Fortress. Its ancient walls became the backdrop for a large-scale patriotic laser show (3D mapping), telling the visual story of Tajikistan’s statehood, independence, and cultural richness.  

The fusion of ancient architecture and modern technology reflected Tcell’s mission: to respect the past while creating the future. More than a show, it was an emotional manifesto about the strength of the nation, its traditions, and its aspirations.  

Best Music Project  

The launch of the Navo Entertainment platform was recognized in this category, implemented with the general support of Tcell.  

The key event of the project was the joint concert “Navoi Istiqlol”, organized together with the Ministry of Culture of the Republic of Tajikistan.

The concert was held under the aegis of the Tajik/Dari language, symbolizing respect for the state language and cultural heritage.  

About the bema! Awards  

The Best Experience Marketing Awards (bema!) is one of the leading international awards in event marketing and integrated communications, bringing together major brands from Russia and the CIS.  

Over the years, companies such as Yandex, Sber, T-Bank, Rosatom, VK, MTS, Alfa-Bank, and other industry leaders have competed for recognition.  

Projects are evaluated by an expert jury composed of senior marketing and communications executives from major corporations, including representatives of VK, Alfa-Bank, MTS, and Rosatom. The awards set industry standards and highlight projects with strong social and cultural impact.  

Tcell’s Commitment  

For Tcell, as a national company with global corporate values, it is essential not only to demonstrate professional achievements internationally but also to contribute to the country’s success and independence. The company actively supports and promotes Tajikistan’s rich culture — both its historical heritage and modern development.  

The strength of a brand is measured not only by technology but also by responsibility to the country, its culture, and its future.  

Tcell connects hearts — uniting history and modernity, supporting language and traditions, and creating events that become part of the new story of independent Tajikistan.